Turntable.fm inks deals with major music labels, promises 'no traditional advertising'
You might not know about Turntable.fm yet. With all the other music streaming services out there, it’s not hard to imagine why Turntable.fm isn’t quite the household name.
The basic idea is that users get together in a room and listen to music from other users “dj-ing” in the same room. Social networking meets chat room meets Pandora and it’s all free. They launched an iPhone app last September and is taking another step into the big leagues.
Billboard reports Turntable.fm has officially signed a licensing deal with four major music labels. Turntable co-founder says that they want to focus on improving the user experience and assures users they will not use “traditional advertising.” Surely the idea is to drive music purchases and subscription, right? Details are not clear yet, but you can head over to Engadget to read their full write-up.
Source: Engadget
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