If you haven't heard me say it by now, I love my Palm Pre. As a power user of many gadgets I have come to know exactly what I want a device to do and how well I think it should do said function. I've tried many devices and without a doubt the Palm Pre and iPod Touch are two of the best devices I've ever owned. They are intuitive, functional, stable, and they just seem to do things right.
At current time, the iPhone is obviously the most sought after phone available and for very good reason. About the only flaw I see with an iPhone is Apple's decision to go exclusively with AT&T and their terrible data network. The best alternative for a phone that shows as much promise as the iPhone is the Palm Pre, and it is evidenced in the following case study:
PDF: Signature Smartphones: Gaining Mindshare in Order to Gain Market Share
To sum it up, the report reveals how Palm has managed to get a huge slice of mindshare with the Pre despite being massively disadvantaged in the market. It is second only to the iPhone 3GS in the metric, which looks at three driving factors behind smartphone purchasing decisions: 1. A belief that the phone is "smart", 2. A belief that the phone is "hip or cool", and 3. The belief that the phone will make them more productive.
They rated lots of phones ranging from the BlackBerry Curve and Storm, to the Google G1, and Windows Mobile phones. The report found that only the iPhone and the Pre balanced the three factors so well that they actually deserve the price tags associated with the devices. In fact, only the Pre and the iPhone were able to even strike a balance of the factors at all, the other phones were lopsided in their balances.
There's not much more info in the study, but it is interesting to see how Palm managed to put itself back into the forefront of handheld devices. I guess having a product that is actually cool helps a lot.
No comments:
Post a Comment