Read an interesting article on Google’s Mobile Ads Blog site about our current society and our attachment to computers, TVs, tablets, phones, and any other bright, flickering, Facebook-update-receiving, tweet-posting, Netflix instant-queue watching devices.
In fact, as you read this, chances are you’re doing something else; working on something, taking a phone call, or maybe wondering who that text just came from. We are a wired society.
Check out some of these cool infographics posted on Google’s Mobile Ads Blog
Quote from the article:
Two primary ways we multi-screen
In understanding what it means to multi-screen, we discovered two main modes of usage:
- Sequential screening where we move from one device to another to complete a single goal
- Simultaneous screening where we use multiple devices at the same time
We found that nine out of ten people use multiple screens sequentially and that smartphones are by far the most common starting point for sequential activity. So completing a task like booking a flight online or managing personal finances doesn’t just happen in one sitting on one device. In fact, 98% of sequential screeners move between devices in the same day to complete a task.
With simultaneous usage, we found that TV no longer commands our undivided attention, with 77% of viewers watching TV with another device in hand. In many cases people search on their devices, inspired by what they see on TV.
Through their data analysis and research it was also found that we could perhaps turn “spur-of-the-moment” activities into valuable opportunities. Turns out, that spur-of-the-moment impulse some of us get to “Google it” real quick accounts for about 80% of searches on smartphones with 44% of those searches being done for something productive. The same can be said for 52% of searches on a computer with roughly 43% of them being done for something productive.
See the full report here: http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html
