This infographic comes from ComScore as part of a great report on tablet usage and user satisfaction. Some interesting facts:
- Apps, price, and brand are most important in consumer decisions; not whether or not it is the same vendor as their phone/computer.
- iPad owners and Kindle Fire owners differ in one major way: iPad owners care more about the app selection and Fire owners care more about the price. (surprise?)
- Satisfaction of owners ranks 8.6 out of 10 compared to 8.1 of 10 for smartphones
Check the infographic for a nice summary.
ComScore infographic: Today's U.S. Tablet Owner Revealed.
(Credit: ComScore)
Meanwhile, an article by CNN Fortune says the PC is not just losing a battle to Apple; it dying completely. Slowly but surely. Whether it is from lack of innovation, the economy, or the tablet, one thing is sure – PC sales are down.
Market research firm IDC reported that sales were down last quarter 0.1%. Doesn’t seem like much until realizing just how far below the anticipated 2.1% growth that number actually is.
Could the PC make a comeback? With Windows 8 set to ship in October we may see a surge of PC sales, but Microsoft is marketing Surface tablets more than conventional PCs or even ultrabooks like the MacBook Air competitor, Dell XPS13. Is this an indication that even the PC company Microsoft is set to move in a different direction? I don’t believe we will be rid of PCs any time in the next few years, but with sales slowing like this and all signs pointing to more mobile, light-weight computing devices, the days of a huge tower sitting under your desk may be gone.
Check out the whole story here: SOURCE CNN Fortune